This time of year comes around so fast! And once again the top toys for this coming Christmas are judged and decided during this exciting media initiative run by the Toy Retailers Association.
Marking an early countdown to Christmas, Media representatives are invited to view the toys that have deemed to be the ‘must have’ DreamToys for Christmas. The day secures coverage on national television, radio, national and local newspapers and is debated on social media platforms.
The Breathe and Blackberry contribution was to create a scene fit for Santa himself. The partnership excelled this year with the production of the ultimate Christmas present wrapping machine, complete with conveyor belts, pull lever, cogs and the WRAP button (which most of the 500 delegates were dying to hit!). An exit shoot would drop the wrapped toys into Santa’s giant Christmas sack. Of course, the machine could only be operated if it was powered by magic.
The ‘must have toys’ were displayed on the Elves workbenches and also in a themed ‘Santa’s log cabin office’, decorated with props including Santa’s map route, his red chair and his ‘Naughty or Nice’ book.
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